ITV1’s This Morning Perfect Party Dress Winner, Stephen Arthur, is set to launch his new collection at the exclusive and prestigious Vaults in Birmingham’s Jewellery Quarter on Thursday 6th June 2013.
When his winning Perfect Party Dress continually sold out in John Lewis stores across the country, there was no option for Birmingham born Stephen, other than to quit his job as a teacher and follow his passion into the fashion industry.
Securing sponsorship from Belvedere Vodka and with Channel 4 cameras filming the event, the launch will take the form of a Champagne Reception and a glittering red carpet catwalk for guests to have their first glimpse of the new Autumn/Winter 2013/2014 range. With a Popup Store on-site, guests will have the unique opportunity to buy from the collection on the night. The formalities are due to run from 6.30 pm – 9.30 pm with the celebrations set to continue well into the night at the Show’s After Party. The Vaults is the perfect place for the launch, with its suave yet welcoming layout including private relaxation in its numerous booths.
Stephen Arthur, a 22 year old ICT teacher from Birmingham, created a stunning floor-length ball gown crafted from luxurious red chiffon and taffeta for the ITV1 Competition in 2012. The dress, which consistently sold out in stores due to the high demand, was clearly just an appetiser for what is set to become the ‘main course’ of Stephen’s career in fashion.